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Flexible Retail Display Solutions | Standard Frame Series – Store Express
Creating an effective retail display is not just about shelves—it is about building a sales floor that can adapt to change.
Modular shelving provides flexible retail display solutions for stores that need to update layouts, product assortments, and visual presentation efficiently.
In this article, we explore retail display solutions using Standard Frame Series by Store Express, a modular shelving system designed to support flexible and efficient store layouts.

Table of Contents
- 1. Common Challenges in Retail Display Design
- 2. Why Modular Shelving Is an Effective Retail Solution
- 3. Standard Frame Shelving: Key Features as a Retail Solution
- 4. How to Choose the Right Standard Frame Configuration for Your Store
- 4.1 Decide on the Installation Type
- 4.2 Choose the Appropriate Height and Width
- 4.3 Select Optional Components Based on Display Needs
1. Common Challenges in Retail Display Design
Retailers often face challenges such as:
- Limited floor space
- Frequent product changes
- Seasonal promotions
- The need for consistent store design across locations
Fixed fixtures can make it difficult to respond to these needs quickly.
2. Why Modular Shelving Is an Effective Retail Solution
Modular shelving systems are designed to solve these challenges by offering flexibility and scalability.
Flexible layouts
Shelf height and spacing can be adjusted, allowing retailers to respond quickly to changes in product size or display volume.
Efficient use of vertical space
Frame-based structures maximize display capacity while keeping walkways open and organized.
Long-term usability
Modular components can be reused, expanded, or reconfigured, making them a cost-effective solution over time.
3. Standard Frame Shelving: Key Features as a Retail Solution

Standard Frame series is a modular shelving system developed by Store Express for retail display solutions.
Its features support both functional merchandising and store design consistency.
Modular frame structure
Frames, shelves, and optional components can be freely combined to create wall displays, freestanding units, or island layouts.
Easy assembly and reconfiguration
Standard Frame shelving can be assembled on-site and reconfigured without specialized tools, supporting frequent layout updates.
Wide range of applications
The system is suitable for apparel, lifestyle goods, cosmetics, and accessories, making it adaptable to various retail categories.
4. How to Choose the Right Standard Frame Configuration for Your Store
To maximize the effectiveness of a retail display solution, selecting the right Standard Frame shelving configuration is essential.
Below are key points to consider when planning your layout.
4.1 Decide on the Installation Type
The installation method depends on your floor plan and merchandising goals.
Wall Type
Ideal for space-efficient displays along perimeter walls.
Suitable for apparel, accessories, and lifestyle goods where vertical presentation is important.

Central Type
Best for zoning, aisle creation, or guiding customer flow within the store.
Often used for promotional areas or category-based merchandising.

4.2 Choose the Appropriate Height and Width
Frame dimensions directly impact display capacity and visual balance in retail spaces.
Taller frames increase vertical display volume and are particularly effective in stores with higher ceilings, allowing retailers to maximize wall space without increasing floor usage.
Wider units work well for feature products, folded items, or bulk displays, creating strong visual impact while maintaining organized merchandising.
Standard Frame Series offers multiple size variations to support different store layouts and display needs:
- Wall type:
Width: 90 cm / 120 cm
Height: 210 cm - Center type:
Width: 90 cm / 120 cm
Height: 135 cm / 150 cm / 180 cm
These size options allow flexible combinations, making it easier to adapt displays to different product sizes, assortments, and merchandising strategies.
4.3 Select Optional Components Based on Display Needs
Standard Frame shelving can be customized with optional components to match your merchandising requirements.
Panel Type
Choose the panel type that best fits your merchandising needs and store layout.
Different panel options allow you to adapt the shelving system to various product categories and display styles.


Shelves and Accessories
Once the frame is assembled, you can customize your unit by adding varsatile accessories to suit your retail display requirements.
Available accessories include:
- Shelves
- Side frames
- Brackets
- Hanging rails
- Storage trolley





For frames equipped with an additional pegboard panel, you can also use:
- Display hooks
- Product holders

These components allow you to create flexible and efficient display solutions while maintaining a consistent store design. Selecting the right components ensures both safety and visual effectiveness.
Explore Retail Display Solutions with Standard Frame Shelving
If you are considering a flexible retail display solution using Standard Frame shelving, our team can support you.
Feel free to contact us to discuss your store layout and merchandising requirements.
