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Let’s Increase The sales By Knowing The Importance of Product Display
In order to increase sales in a physical store, creating visually appealing sales floor will be the crucial point. If you don’t know how to place products in the right place and effective way, it may result in facing the problem of poor sales, as customers may not notice or be interested in the products.
There are several tips for creating a sales floor, but one of the most important things is “displaying”. We will introduce some of tips for displaying products in a way that makes it easier for customers to enjoy their shopping experience.
Table of Contents
1. Importance of displays in retail stores
2. Examples of display techniques
・Vertical display
・Horizontal display
・End cap display
・Dump bins
3. Tips for display
・Organize the items
・Product placement and quantity
・Face display
5. Display is an effective way to show your products attractive
■Importance of displays in retail stores
The fact that visitors are interested in a particular product and decide to purchase depends largely on the product display. For example, most of the customers in supermarkets decide what they want to buy after they arrive at the store.
In order to increase the buying intention of customers, the products in the store must first be recognized by them.
Even if the products are the same, sales can change dramatically if they are displayed in different ways. Now you know why displaying is one of the most important tasks in creating a sales floor, as it directly leads to increased sales.
■Examples of display techniques
There are many ways to display products. Here are some of the most common display techniques used in retail stores.
・Vertical display
This is a method of vertically displaying products belonging to the same category, such as chocolates, gummies, and cookies. This method is widely used in supermarkets and other retail stores.
The advantage of this method is that it is easy to instantly grasp what kind of products are on the display shelves, as customers can see products in a different category by moving the eye horizontally and same category products by moving the eye vertically.
・Horizontal display
Unlike vertical display, this is a method of placing the same category products in a horizontal row on a display shelf. The advantage of this method is that a large number of products are displayed together and can easily attract the attention of customers. It is suitable when you want to promote a specific product.
・End cap display
End cap display are the two ends of shelves where easy to catch the eye of customer. Placing seasonal products or limited-time offers on the end cap will be a effective way to drive your sales.
It is a method of displaying products incontainers open at the top and filled with small and loose merchandise.
Dump bins are easy way to spot on the sales floor and can strongly promote products. Another advantage is that this display require little effort for your worker to set up.
■Tips for display
Even if you know the display methods we have introduced, it will be difficult to increase sales if you are not able to utilize them appropriately. The following are some tips for displaying your products, which you may want to use when creating your sales floor.
Organize the items
The first step in displaying merchandise is grouping. It refers to a method of displaying identical products, related products together in the same location.
Grouping by following specific rules makes it easier for shoppers to find products.
Product placement and quantity
The location of product placement is also important. Generally speaking, merchandise sales are concentrated in the “golden zone”, which is the height for the customers to easily see and pick up products. In the case of a typical gondola, the height of the golden zone is about 85 to 150 cm high.
In addition to product placement, the quantity of products should also be considered. Displaying a small amount of products at a distance from each other will create a sense of luxury, while displaying a large number of products together will make your customer feel its good deal.
Consider both the location and the quantity of products to determine the most effective way to display them.
Face display
Generally, the front of the package should contain all the information the company wants to convey, such as the product name, features. Displaying the face of the products makes it easier for customers to see information and choose the right product.
While creating a face display, be sure to increase the display space for the products you want to sell. The more space you have for a display, the easier it will be for customers to see the products and the more likely they will be to buy them.
■Prepare display fixtures
The key to displaying merchandise attractively is to have the right fixtures for the products. In particular, the design and size of the fixtures can have a significant impact on the overall atmosphere of the sales floor. If the fixtures have different atmospheres or designs that do not match the image of the products, the store’s image will become mismatched.
It is important to choose fixtures based on the type of sales space you want to create and the products you are selling, such as using wooden fixtures to create a natural image or using white fixtures to create a sense of cleanliness.
It is also a good idea to use POP display and seasonal decoration that will make the products you want to sell or advertise stand out.
■Display is an effective way to promote products
Display in a physical store is an important element that directly affects product sales. There are many cases that the sales of a certain product increase by making a small change to the display.
Although it may seem difficult, product display itself is an easy way for anyone who knows the tips. Try displaying products in a way that leads to increased sales while also utilizing fixtures and POP display that are appropriate to the store’s image.