Stage 1: Discovering Customer Challenges
STORE EXPRESS was established in Japan in 1975 with the aim of streamlining retail spaces. From the beginning, our goal has been to provide practical shopfitting solutions at reasonable prices. To achieve this, we focused on developing a modular system that allows retailers to customize their store layouts without relying on traditional, fixed-built fixtures.
Stage 2: Solving “Customer Problems”
By listening closely to our customers, we gained a deeper understanding of their business challenges. This insight enabled us to develop products and services that directly address real operational needs. With the ambition of delivering ready-made fixtures that are fast, cost-effective, and high quality, we focus on providing well-designed and stylish solutions for modern retail spaces.
Stage 3: Responsibility on Behalf of Our Customers
To ensure consistent quality in overseas production, our engineers work closely with manufacturing partners across Asia. Through repeated on-site visits, they share expertise in materials, finishing, and production processes. By building mutual trust and aligning quality standards, we have established reliable manufacturing systems that meet the expectations of our customers.
Stage 4: Big Changes Around the World
Since 2020, the global environment has changed dramatically, reshaping the way we work, consume, and interact with one another. These changes have created significant challenges for industries that depend on physical customer engagement, including retail and hospitality.
Stage 5: Standing with Our Customers and Growing Together
In response to evolving market needs, we continuously strive to improve ourselves and empower retailers to adapt and succeed. Our focus is on building a strong business foundation that meets new standards and changing expectations. To support our customers through this challenging period, we uphold our mission: “Energize people and business.”

